The Market Research Society has released guidance on best practice procedures on conducting Face to Face research in Viewing Facilities and research venues.
This guidance has been published to complement the existing information shared by both the British government and the World Health Organisation who have made a number of recommendations to mitigate the risks posed by Coronavirus.
Speaking about the importance of viewing facilities the CEO of the MRS, Jane Frost CBE, had this to say, "The reopening of viewing facilities and other venues is a welcome development, particularly for those businesses that have been unable to provide any services since the start of lockdown in March. Face-to-face research is a crucial part of our sector and the insight it yields will be essential in helping our economy recover and understanding the impact of the crisis on current business and society to build for the future."
“As we move into this next stage in lifting lockdown, it is critical that research practitioners continue to prioritise the safety of their participants, staff, contractors and clients, so that they can grow and retain public confidence in the work they do. Given the fast pace of change, we will be continually reviewing the official Government advice and updating these guidelines as needed.”
The MRS is one of the world's leading market research organisations with members in over 60 countries. They support the industry with range of different membership options with access to training, professional qualifications and industry awards. And with members ranging from freelance researchers, through to established agencies, end-client insight teams and all of those who work within the market research supply chain, they are an invaluable resource for anyone either working in market research or those looking to conduct research.
For more information on how Aspect are enacting all of the necessary measures to mitigate the risk of Coronavirus in our Manchester and Stockport venues, please contact a member of our team who will be more than happy to help. Reach us by email or by calling 0161 242 7858.
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