Medical Market Research Agency

Acumen are a leading market research agency with a specialism in medical market research – employing a dedicated team to work in this highly specialised field.

Medical market research can call for different skills and analysis but all-too often agencies provide the same research methods for all types of business.

We have chosen to establish a team who work solely on healthcare fieldwork, building up true expertise in this field and having the experience to provide the insights needed for any research question.

The benefits of this focus on research for the healthcare sector are:

  • We have experience in the recruitment and management of human factors research, medical device usability and pharmaceutical market research
  • We can help advise as to the feasibility of projects and then how best to approach the analysis and gain the insights your project needs. We can provide examples of how we approached similar projects
  • Clients benefit from our UK-wide database of both healthcare professionals and healthcare users. The subjects in this database provide us with the full scope of disease areas and professional specialisms required for any healthcare research
  • We appreciate the unique challenges of working in this sector, including the need to work with sensitivity and care
  • Industry accreditations are held

Qualitative and Quantitative Medical Market Research

As with any research project, the precise nature of the research and data acquisition and analysis will vary.

Please rest assured, that we are experts in all areas of quantitative and qualitative medical market research – we are also recognised for our innovation, for instance embracing digital technology to successfully query subjects.

For medical research, some of the available methodologies include the below – but please note that this list is not exhaustive.

  • Focus groups / interviews
  • In-home interviews
  • In-work interviews
  • Usability studies
  • Health economics and outcomes research
  • Participant diaries
  • Fieldwork research with healthcare users, patients and professionals

Medical Research Case Studies

To get a sense for our past research projects, please take the time to view the detailed case studies below.

The case study for blood born viruses saw us work on a project to explore the pathway to recovery for people with Hepatitis C who also inject drugs.

A key challenge was finding participants that were also in the geographical area required by the brief. Our database of healthcare users was of great benefit and enabled us to quickly ascertain the feasibility of the study.

Further details

A separate research project saw us work with a pharmaceutical company who had developed a new app, the aim to see if the app was providing the help and support intended.

The research was looking at uses of asthma inhalers, and app requiring people to submit data, this then anonymised to show patterns of use.

Again, our database of users was beneficial, but we also turned to social media to find further participants – our knowledge of digital methodology meant we were confident that there would be a strong correlation between those responding on social media who would then be comfortable with app usage.

Further details of this case study

How We Work With You

Healthcare research must be handled with sensitivity. To ensure this, we work in the following manner.

– We will take the time to discuss your research, understanding the intricacies of your project.

– Our medical fieldwork team will work closely with you to create the documentation for your project, including a schedule and screening questionnaire

– Using our database of healthcare users and professionals, supplemented by our community contacts, we will begin finding the participants you need.

– Full feedback on recruitment progress at all stages of the project to keep you updated on project quotas and delivery.

We will source venues and, where required, people to assist you on the day of your research.

Once healthcare recruitment is completed you will receive full participant profiles ahead of your research taking place.

About Acumen

Our large medical marketing research team are on hand to help with all your research queries. We’ve got years of experience working with a wide range of healthcare users and companies who work in this field.

Our award-winning research team has been recognised throughout our industry, with a reputation for lateral thinking and problem solving that seeks to answer the questions at the heart of your brief.

We provide a tailored approach which begins from our earliest conversations and continues with your dedicated project manager who will keep you updated throughout the research process.

We’re happy to discuss any research methodology and will provide transparent and practical advice on the feasibility of your project.