At Aspect we're known for going the extra mile for our clients, doing whatever we can to make their research a memorable experience. Recently that meant working with a particularly tricky brief, but, as you know, at Aspect we love nothing more than a good challenge!
We were asked by Manchester fashion brand, The Gypsy Shrine, to provide a research space for them. But they were looking for something that was more involved than a typical focus group. They wanted something that would allow everyone involved to be fully immersed in the world of their brand.
The company, which were only founded in 2016, have had meteoric success over the past few years. They've gone from being a Manchester start-up making disposable body jewellery for the UK festival market, to an internationally recognised brand with a presence in many major high street retailers and a cult following online.
After such rapid growth the team at The Gypsy Shrine wanted to reconnect with their core market and understand the expectations of their loyal customers. In order to do this, they asked Aspect to help them arrange a research session which would immerse everyone involved in all elements of The Gypsy Shrine.
In order to do this we decided to completely redesign our viewing facility, converting two studios over an entire floor of our Manchester venue into an indoor festival. The transformation was completed with indoor festival tents, grass flooring, festoon lighting and boho-chic decorations to give that finishing touch. The final touch was providing food and drinks on pop-up stalls in different areas throughout Aspect so that the research progressed as if they were moving through an evening's entertainment.
See the results of Aspect's collaboration with The Gypsy Shrine and how we created their world in our award winning viewing facility.
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